See my process
See my experience
The best way to acheive a successful project outcome is to start with the "why." My approach always begins with a conversation to understand the scope of the project, learn about the business, challenges, customers, goals & operations. Through building a shared understanding of the underlying business & user motivations for a project reveals actionable insights and areas of focus for our engagement.
In this phase, I ask as many questions a possible to uncover the root problems to solve. This often means developing a list of key users or audiences to conduct research, evaluate and validate hypotheses, and present key learnings which form the strategic foundation for the project.
My goal is to acheive win-wins. A website, product or service that surpasses business objectives, and a user that feels satified by the experience we create. It's important that we set clear goals and establish metrics to measure success. To eliminate the barriers between the user's "intention" and "goal," a content strategy is developed, including sitemaps, journey maps and content outlines. Using sketches, wireframes and prototypes, designs can be shared for review with stakeholders or testing with users.
Feedback is critical! As we move through development, I seek to evaluate often, through testing with user groups, peers, and teams. To facilitate speedy iteration & validation I use tools such as Adobe XD and Webflow to generate visual mockups that can be shared & quickly revised as needed.
I'm able to plan, strategize, develop and execute: from start to finish. I've been involved in numerous projects at the implementation stage, from Wordpress to Webflow. My preferred development stack includes Adobe XD, Webflow CMS and Zapier. While I have my methods, being flexible & adaptable is my speciality.
I love being able to provide clients easy to use tools that solve their problem, and keep them in control. That often means providing clients with clear documentation on how to manage and maintain the site after the initial launch. Additionally, I can provide ongoing support and coaching as needed.
